Crumbl introduced its concept of a rotating menu. The frequency and timing of Crumbl’s rotating menu evolved over the course of a year until its iconic six flavor weekly rotation was officially established in December 2018. Since then, new flavors are added frequently, often weekly, in addition to current recipes being updated and improved. The brand now focuses on developing unique and delicious cookies inspired by popular flavors, foods, desserts of all kinds – from pies to cakes to candies and more. Everyone is invited to Taste Weekly at Crumbl!